Definitions of Essay Topics for College Admissions

Definitions of Essay Topics for College Admissions Admissions counselors read several variations of exactly the same sports story many times each day. Your comfort level for a writer is a significant component in the accomplishment of your essay. The fact, nevertheless, is that high grades in most of them don't arrive so easily. Perhaps you are reluctant to find help because you were once conned by means of a scam on-line help. What You Should Do About Essay Topics for College Admissions Starting in the Next Six Minutes A terrific college essay can happen on a grand stage. however, it can equally as effectively take place in everyday life. Tell us a topic you've changed your head on in the last three years. Pick a distinctive topic that others may not think of, and whatever you select, make sure that you know a lot about it! Or perhaps you strive to write like a specific author one day. Whichever theme you ultimately concentrate on, it's vital that you get a complete com prehension of the question being asked and that you're addressing every portion of it. Thus, the essay is supposed to coincide with the applicant's qualities and interests in order for it to boost the probability of admission. Actually, oftentimes the most productive essays tell tiny stories that illustrate a bigger personality trait or passion. Be certain that you connect the significance of the activity to a particular experience or story to provide the essay direction. What You Don't Know About Essay Topics for College Admissions It is essential that you find out more about the essay requirements for every single college on your application list. At selective colleges, admission officers also utilize essays to ensure that you could reason through an argument competently, which you can connect a string of thoughts, and that you're able to arrive at an organized conclusion. As you are interested in getting the essay to communicate the very best information about you, you have to do thorough preparation for the sample college admission essays to attain its purposes. Our admission essay examples can prove that we're here in order to provide simply the ideal assistance to assure you which you submit an application essay that you could be confident in. All you have to do is specify if you want your essay to be delivered. Unless you're confident your experience with higher school sports was so unique that nobody else could possibly compose a similar essay, look for a different topic. Colleges want to learn who you are and how you see the world the essay could be your only opportunity to supply them with this kind of insight and the travelogue is rarely an effective car or truck. The sports essay is predictable and ought to be avoided, if at all possible. So you don't actually wish to get a topic! It might be necessary to liaise with other people to recognize the good compare and contrast essay topics. This essay topic is a huge chance for humor. The Upside to Essay Topics for College Admissions Actually, college admissions are certain to continue being competitive over the next several years. So many students believe that they know what colleges want from an applicant, and this may have a big influence above their essays. In addition to its growing cultural and ethnic diversity, State University is turning into a master at developing a niche for each and every student. Find out more about University of Virginia. Students know the way to be creative. Colleges are not searching for perfect individuals. They are more likely to admit students who can articulate specific reasons why the school is a good fit for them beyond its reputation or ranking on any list. Personal Achievements Colleges are interested in students who have achieved in some region of their lives. Since our writers are experts in a variety of varieties of papers, we understand how to target your college irrespective of the discipline you chose. Fine, but you must be ready to write whatever you truly feel like writing from a college that might not be your first option. Work with your students to assist them with this important part of their application. Spend time reflecting before you begin your essay. Application essays about challenges reveal how you respond to difficulty to folks who are really interested in how you are going to deal with the subsequent four years all on your own. Again, all the aforementioned topics could be achieved in a masterful way and wind up an attractive essay, but depending on our experience, the probability of this occurring is less than strong. For a beginning, the usual application essay topics need you to use language that's absolutely free from language flaws and grammatical mistakes. The most frequently encountered paper writing service that the vast majority of our clients require is essay writing. As a consequence, spending money to manage your essays could possibly be challenging. More frequently than not, deadlines for submitting applications are almost always short which makes many possible applicants worry they will not have the capacity to submit their sample essay for MBA application in time. Often students make the error of attempting to sound hyperimpressive in their essays instead of articulating their true, authentic selves.

Close Reading Essay Topics Pride and Prejudice

Close Reading Essay Topics Pride and PrejudiceWhen writing a close reading essay topics pride and prejudice is considered to be the main topic for most students. Most frequently this is the most challenging reading topic to tackle because it requires close analysis of text for successful interpretation.When teaching the close reading essay topics pride and prejudice the most important thing you must take into consideration is that most students will be looking for something different than what they see in the written material. They may not know the author of the works and are not sure about its purpose. It is for this reason that the resource page of the author is required as an outline.Before looking at the open perspective of the subject it is important to determine if the topic is popular or not. Some popular topics for the close reading essay topics are antiques, fossils, restaurants, health and fitness, history, immigration, ancestry, nationalism, beliefs, food, racism, religion , religion-related subjects, ethics, fashion, cultural practices, cosmetics, fashion trends, family, music, drugs, economy, education, heroes, bad morals, currency, money, politics, power, religion, quotes, religion-related subjects, business, politics, habits, cars, marriage, body language, sports, crafts, religion-related subjects, geographic locations, maps, animals, flora, foods, poems, occupations, speeches, media, technology, entertainment, vocabulary, poetry, languages, art, music, writers, language and writers, literature, play, expression, democracy, war, arts, photographs, travel, war/military subjects, humor, science and technology, nature, geography, video, religion-related subjects, media literacy, religion-related subjects, and figures.The close reading essay topics pride and prejudice are meant to offer students a glimpse of the core of an individual's faith and values. So if your intent is to encourage students to be more spiritually aware, these topics will be a gre at help.Close reading essay topics pride and prejudice will require close study of the related materials and some background research. An additional resource to consider is your student's current or recent assignment.Close reading essay topics pride and prejudice are a good place to start because it requires you to ask the right questions. When you ask the right questions, you will be able to gain clarity on the concepts of the assignment. By being open to your students, it is possible to engage them in a process of exploration and not leave anything for interpretation.In conclusion, the close reading essay topics pride and prejudice is one topic that is often difficult to teach because it challenges both the writer and the reader. The ability to step back and look at the big picture is also crucial to being successful in any assignment.Close reading essay topics pride and prejudice will challenge the writer and the reader alike. By doing your homework and being open minded you will be prepared for the challenge.

Common Scholarship Essay Topics Secrets That No One Else Knows About

Common Scholarship Essay Topics Secrets That No One Else Knows About Common Scholarship Essay Topics - the Story Such a paper is going to be evaluated by means of a committee, which needs to choose one of several applicants, breaking dreams of hundreds of others. The essay is easily among the most troublesome areas of the college application approach. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. A well-written essay may be the most persuasive portion of a scholarship program, and that's why much time and attention ought to be put into its preparation. Key Pieces of Common Scholarship Essay Topics If you are in doubt regarding the stipulations for a specific scholarship, speak to the Engineering scholarship office coordinator. Legitimate scholarship sponsors do not need an application fee. If you avoid all scholarships including an essay prompt, you can lose out on major scholarship money. In most instances, you have to be enrolled as a full-time student to get your scholarship. Suddenly, you're in an entirely new situation, and will need to do something, but you need zero idea what. While you cannot predict every essay question, knowing some of the most frequent ones may give you an advantage on applications. Consider your feelings about the circumstance, how it affected you and what you learned from the experience as opposed to just simply recalling the circumstance or the individual you lost. You may even look at going with the precise opposite of your primary reaction to the topic. If you wish to improve your likelihood of winning a scholarship, you should plan ahead. At exactly the same time, you're impress the college admissions folks greatly if it is possible to present your capacity to learn from your failures and mistakes. The essay is where to permit the admissions office of your intended college get to understand your personality, character, and the talents and techn iques that aren't on your transcript. You may not understand what you would like to do with your career. The Ultimate Common Scholarship Essay Topics Trick Scholarship sponsors start looking for applicants with vision and motivation, so they may ask about your targets and aspirations. Convenience was the main goal as soon as the Kilt Kit was designed. In case the topic isn't given, such examples permit students to comprehend what the modern-day academic world is interested in and how to stick out from the rest. Fortunately, colleges will think something similar about you in case you choose to incorporate your love of literature in your essay. Your essays ought to be unique. Try to remember, only work on a single essay at one time, even if the topics are alike. Set aside your very first thought in the event the essay looks too simple and decide on another direction. Note you do not need to have solved the issue, and a few of the greatest essays will explore problems that ought to be solved later on. Possibly a philosophical text really elucidates your present paradigm. Two very excellent resources to look at looking at before you start writing your own personal statement. For instance, you may want to start with that quote or private story. Don't neglect to use an extensive dictionary and assorted lexical tools, which can help you to enrich the topic. The Debate Over Common Scholarship Essay Topics Understanding how to end a scholarship essay is an essential part of the success. Now it is possible for you to learn how to write a scholarship essay. If you would like to succeed and know how to write a scholarship essay, it's also wise to become acquainted with the most frequently made mistakes. If no, you must learn to compose an essay for scholarship. Essay writing can be quite challenging by yourself. It is very subjective. Essays are often necessary for scholarship applications. Writing a scholarship essay may be really nerve-wracking provided that you don't know the appropriate means to tackle it.

How to Write a Sample Sorority or Fraternity Fellowship Essay

How to Write a Sample Sorority or Fraternity Fellowship EssayIn order to get your application to the interview table, you will need to write a sample sorority or fraternity Fellowship Essay. These kinds of essays will not only be shown in interviews but also in an academic application as well. You need to make sure that your application does not show plagiarism, so if you are not careful you might get caught.Sample essays are sometimes handed out by campus organizations, but sometimes these essays are given to you. There are different ways that you can approach writing a sample. If you want to write one yourself, you need to follow these guidelines. You will find that if you follow them you will have a much easier time getting your college experience.First, check if the sororities or fraternities you are interested in are going to do a post-interview survey. This is a very good sign that they will be happy to give you their sample. Make sure that the samples you write are based on qu estions asked in the questionnaire and are not necessarily questions that were actually asked by the student you are writing for. The other way to check is to make sure that the questions are relevant to the requirements. Usually the questions are based on what is going to be expected of you when joining a sorority or fraternity.Second, make sure that you have enough information to go into the essay. In order to help ensure this you will need to make sure that you include in the essay at least three major points. Be sure that you explain why you are joining the sorority or fraternity and why it is important for you to do so. Explain how joining will change your life and how you plan to use the experiences that you get from being in a sorority or fraternity.Third, research all of the national organizations that are looking for people to join their organizations. Find out what they are looking for and try to get information on the sororities or fraternities that they are interested in . You will find that if you take a little time and don't jump into a decision you will be able to avoid some very bad decisions that could happen during the process. If you take your time you will be able to pick the best fit for you.Fourth, you should list down your specific goals. You will need to list all of the experiences that you are willing to share with your chapter. You will also need to list the skills that you would like to learn as a new member of the sorority or fraternity.Finally, the last part of writing a sample fellowship essay is to think about how you are going to use your time and what you will be doing when you are there. This part will be based on your experience. If you already have your degree, you will need to consider how to utilize that in order to gain entry into the organization. If you are just an incoming freshman, you will need to focus on your future.Sororities and fraternities are not hard to get into. All you need to do is write a sample Fellowship Essay. You might also consider other information such as a letter of recommendation or an SAT or ACT score.

Melbourne Football Club

Introduction and current marketing situation Background Melbourne Football Club (MFC/ The Demons) is in dire need of a reinvention. Public support is dwindling after mediocre performances in 2012 and 2013. The past football season has been particularly devastating after the team started by losing its first ten matches. The Demons ended the season at the second last position in 2013.Advertising We will write a custom report sample on Melbourne Football Club specifically for you for only $16.05 $11/page Learn More These poor performances elicited dramatic reactions from fans and opponents alike. In some instances, MFC was booed out of the stadium by its own members. In fact, internet blogs were buzzing with calls for resignation of top officials, coaches, players or redesigns of the entire team. The organisation responded by sucking its coach in the middle of the season and getting an interim one. However, this action did not seem to overturn the Demonsâ⠂¬â„¢ poor fortunes. Now, morale is at an all-time low within the team. Members and supporters of the players want to see an overhaul of the operation and management of the Club. Some of the loyal fans have left the team because they see no hope for the future. There is no shortage of strategies and possibilities that MFC can use to get back on its feet. In the past, the organisation has always relied on media reports to inform the public about their strategies. This has put them in a position where they cannot control what is being said and how it is reported. Some of these media reports have been less than flattering as they already have a bias against MFC. What the club needs is a report about the reengineering of the institution from their side, conveying their own point of view. Rationale The Demons need to rebuild their brand by making changes to the club and marketing these changes to the public. It is likely that this may increase support from former supporters who felt disa ppointed by the team’s performance and left the club. The goal of this marketing campaign is to restore membership to its original peak numbers. Melbourne Football Club has historically enjoyed a lot of support from people who have been with it for a long time. However, the club’s poor choices have caused a lot of attrition thus leading to diminishing memberships. It is necessary to get back these individuals who had seen the potential of the club and the advantages that it has over others. Getting back former supporters is much easier than reaching out to new consumers at a time like this. Few reasons exist to lure members back, so a marketing campaign is the only way that the club can achieve this feat. By showing its rebuilding efforts, MFC can prove to supporters that there is hope. This may ignite old passions over the team and thus lead to membership restoration.Advertising Looking for report on business economics? Let's see if we can help you! Get your fir st paper with 15% OFF Learn More Scope of the plan This marketing campaign is a combination of strategy and promotion. It will revolve around the rebuilding efforts of the organisation. All the changes made during the preparation for the next season will be documented, announced and distributed to media houses around the country. It will thus involve sending to potential members and current members information about new developments in the club. In order to achieve this, the company will start by looking at its records in the peak year of 2011, where its membership base was at its highest. It will then establish a database that contains names of those who defected from the club since that time. The organisation will then send them video updates and information about strategic or operational alterations. It will give the consumers offers on DVDs and inform them about how to renew their membership. The plan also involves working with current members of the team to solidify th eir support. This will be achieved through social media and the company website. They will have access to promotional videos on these strategic changes and opportunities to purchase DVDs. The DVDs will contain 2013 season highlights for the Demons. It will remind members that they have a reason to support the team and should thus stay with MFC. A total of AUD 22,000 will be needed for this entire campaign. Analysis and SWOT Porter’s five forces One can argue that supplier power is moderate. First, clubs can switch from supplier to supplier at relatively low costs. Therefore, more power lies in the hands of Melbourne Football Club with regard to this parameter. Volume matters a great deal to suppliers who prefer to have huge concessions. Most clubs can offer such orders but they are only eighteen in number. On the other hand, it is difficult to substitute inputs for most sporting memorabilia or merchandising products. Therefore, this gives suppliers a slight reprieve from domi nation by clubs. Several barriers to entry exist within the Australian Rules Football industry. First, a club’s success will depend on the strength of its brand. It takes decades to build a strong reputation, so new entrants may not find it easy to compete. Likewise, because it is also difficult to change a club by either merging or selling oneself to another one, then new entrants may be discouraged from entering the market. Furthermore, one must invest a substantial amount of capital to start a club. It will require a lot of financial commitment from the owners to keep the institution running. This is a great deterrent to potential entrants. Nonetheless, some players may be attracted to the relatively high economies of scale that exist within the company.Advertising We will write a custom report sample on Melbourne Football Club specifically for you for only $16.05 $11/page Learn More The threat of substitutes is something worth considering wit hin this industry. It is easy to switch to other types of sports like Rugby and cricket. These three games have been competing against each other for a relatively long time. Nonetheless, some consumers are die-hard Australian Rules football fans so they are not likely to substitute the game for another. Increased sponsorships and marketing campaigns for the top three games could threaten the exclusivity of Australian Football (Morgan 2012). Clubs in the industry have a high degree of rivalry. This has emanated from the very low levels of industry growth as well as the relatively low product differentials offered by most clubs. It is always easier to enjoy market domination when an industry is growing. When it reaches and surpasses its peak, then players must struggle to differentiate themselves. Nonetheless, one may argue that the high brand identity that most teams enjoy prevents fans or members from leaving them at will. Furthermore, the diversity of each of the clubs makes each c lub unique in its own way. Most individuals choose to remain loyal to a team owing to their geographical and family background. This moderates the degree of competition to a certain extent. It is the relative degree of rivalry between clubs that sometimes leads to cases of misconduct. Some instances of doping have been reported as well as match fixing or ‘tanking’. This unethical behaviour often comes about when teams are under excessive pressure to perform. Such is the case with Australian Rules football clubs. The organisation under discussion – MFC – was recently questioned for its role in match fixing. It was accused of deliberately playing poorly in order to ensure priority picks in the next seasons. Investigations revealed that the club had not done this knowingly but that its administrators had alluded to the importance of getting priority picks. As such, MFC had to pay fines for engaging in the same. This tarnished its name and put into question th e feasibility of the brand in the future (Browne 2013). One can state that an average level of buyer power prevails in the Australian Rules football industry as factors that increase buyer power are equally neutralised by those that reduce it. For instance, since brand identity and loyalty is quite strong, individuals find it difficult to simply leave a club. On the other hand, they are well informed and demand for more effort from their clubs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many buyers are not sensitive to price and will be willing to pay slightly more for their team’s products. In this regard, product differentiation mitigates buyer power substantially. Buyers have a series of options from where they can select their dose of sporting action, so this increases their bargaining power. The number of buyers that exist in the country for Australian Football is relatively high, and this minimises their influence as it gives the few sporting suppliers a greater say. Overview of current product and service Melbourne Football Club is one of the eighteen clubs managed by the national Australian rules football body – the AFL (Australian Football League). This organisation offers members an opportunity to enjoy watching their favourite players competing in live matches. For this service, individuals have to pay for tickets on match day. The organisation has also entered into partnerships with broadcasting houses such that their matches can be aired live across the nation. It also works within the media industry to furnish consumers with adequate information about the club. Sometimes this may occur through the internet or even manually. The club, like many other sporting organisations, offers merchandising services. One can purchase DVDs, t-shirts and wall papers that relate to the institution. They also use technology to access their fans. There are mobile phone alerts, pictures and other applications that users may purchase from MFC. The company allows individuals to purchase membership for the team so as to enjoy certain privileges of belonging to the team. This club woks hand in hand with corporate and private sponsors to manage and develop the game. They also do auctions of their memorabilia (Ken 1995). Since Melbourne Football Club falls under the AFL, they have come to depend on support from the latter entity. In situations where the company is in serious debt or requires support to stay afloat, then the national governi ng body may step in to support them. However, such a relationship is contingent upon the club’s ability to follow the AFL’s conditions. Therefore, financial independence is critical to success in Australian Rules football, especially for Melbourne Football Club. Competitor analysis Currently, all the teams in Australia Football may be regarded as competitive rivals for MFC. As of September 2013, the organisation was ranked 17th out of 18 in the Australian Football League. This was an all time low that the club had reached since the turn of the century. In the previous year, the company was position 16 – a spot that it had held twice in 2008 and 2009. Clearly, the club has been suffering from a losing streak that is not just costing the company its huge fan base, but could also push it into oblivion. Calls for the disbandment and relocation of MFC have been rife throughout the 2013 football season (Adam 2013). Therefore, this organisation is in dire need of a res tructure if it hopes to remain relevant in Australian Rules Football today. Competition for the organisation stems from all corners. First, it comes from individuals from Melbourne. Part of the reason why the club has enjoyed such huge and strong patronage is its geographical location. However, other clubs that exist in the same region like North Melbourne, Richmond, St. Kilda and Western Bulldogs could play the same role. Their performance is more impressive than Melbourne Football Club and this could exert a huge strain on the team. Melbourne also takes pride in the fact that it is one of the founding organisations in the sport. Clubs like Essendon and Carlton could also boast of this trait thus making them a force to reckon with in the future. They have been in existence since 1897 and participated in the premiership season just like MFC did (Borland and McDonald 2004). In essence, the club has lost to almost all clubs in the competition. In 2011, it lost to Hawthorn, Geelong, an d others. During the next year, MFC lost to nine teams. In 2013, it hit an all-time low when it lost to Port Adelaide, Gold Coast Suns, Greater Western Sydney and several others. This is indicative of the mediocrity that the team has displayed over this last season. Some sports critics claim that the level of play for the club has deteriorated to such an extreme level that the team does not deserve to participate in professional competition. Other clubs like Port Adelaide did relatively poorly in competitions over the past few years. However, their administrators dealt with the problem by changing their sponsors, increasing their membership base as well as finding a new president and coach. In essence, this club reinvented itself, and has shown dramatic improvements over the 2013 football seasons. Therefore, a team such as this one is a force to reckon with for a club like MFC. Currently, MFC’s rivals are all the low ranked teams in the competition. The team now focuses on be ating the bottom five clubs and will then work its way upwards in subsequent years. SWOT table Strengths A strong brand identity across the country Loyal supporters who stuck with the team in 2013 Renowned players that have demonstrated their prowess in the past Eliminated ineffective coaches and staff Garnered financial support from the AFL Weaknesses Has been on a losing streak for almost a decade, with the worst performance in 2013 Team members lack morale and seem to be under exploiting their potential Poor financial management Loss of support from typical members Accused of match-fixing (tanking) Damaged brand name Few coaches and players want to join MFC Opportunities New coaches and administrators could fill the vacuum in the club Their losses could be used as the starting point for a turnaround Marketing these rebuilding efforts could trigger support from former members Retired Australian football players with high fitness levels can rejoin the team Threats Co ntinued losses could result in even lower levels of support The AFL could call for the disbandment of the club or a merger with another team Members could permamnently switch to other Melbourne-based teams Managerial and administrative changes might not garner public support Objectives The key objective of this marketing plan is to increase the membership base of the club from 33, 177 to 37,000. The Club’s highest membership base is 36,937. Therefore, this new target is just 63 members shy of the 2011 figures. In order to achieve this, the organisation needs to meet these specific objectives Establish the number of former members that have defected from the club Furnish both new and old members about new changes in the club’s management within the next year Sell sporting merchandise (DVDs ) to inspire former members to rejoin the club. Marketing strategy This marketing plan will target the former defectors of MFC. It will also seek to solidify support from the c ore club supporters who are still with the team. Since the group performed poorly in 2013, there is the danger that some of the existing members may choose to defect to another club. Therefore, the organisation ought to encourage or continue supporting the team. A database already exists on the current and former members of the institution. This target market was chosen because of the special circumstances under which Melbourne Football Club is operating. They are at an all-time low with regard to performance and would find it particularly difficult to recruit new members. Usually, Australian Football clubs experience surges in memberships when they are doing well. However, when the results are dismal, then the opposite is true. It would be unrealistic to increase membership during such an implosion. Nonetheless, when persons who have pulled out learn that the club that they supported before is doing a lot to revamp its image, then they could come back. The main aim of this campaign is to create a relationship with the consumers within the marketplace. MFC will establish a link with the former members of the club by a series of personal relationships strategies. Since the organisation already has their contact details, it will use these to regularly update them about new developments in the team. For instance, when it changes its players, it will give these target audience a chance to access the information accordingly. Further, it will also sell to them merchandise at exclusive prices for which other interested parties would have to pay substantially. P’s of sport marketing Product The product under sale in this plan is the rebuilding of the club (Beech and Chadwick 2004). MFC will sell these efforts through media channels as well as personal contacts. It is hoped that customers will associate these efforts with potential improvements on the field during the next season. Potential customers will demonstrate their commitment by renewing their membership after the marketing campaign. Additionally, the marketing plan will also be selling some sports merchandise that highlights the potential and actual achievements of the club. There will be DVDs that contain season highlights in 2013. Although these highlights will be few and far between, they will remind former players about the stars that exist in the team. They are also likely to elicit a feeling of pride and nostalgia. These DVDs will be available to the target audience at a bonus price. Former members will also get short videos on some of the changes that have taken place within the club. Price Since the club will be selling something intangible, like their rebranding efforts, then this is best associated with the brand name. Membership prices will still remain at the same price as 2013. Individuals will need to see something predictable when they come back to the team, and finding the same prices as before will encourage them to join. The DVDs will be available to these indivi duals at a reduced price of AUD 10. They will be informed about this exclusive price in order to ensure their participation. Distribution Membership can be purchased online as had been previously done. Since several MFC fans are digitized, this will be an effective way of getting to them. Additionally, they can buy the DVDs using the same platform. The material will be shipped to them upon purchasing it. The DVDs will also be available in the company’s premises. Promotion This will form the bulk of the marketing plan. Most of the information concerning the new developments in the team will be sent directly to the former members of the club. Their contact details will be obtained through the company website. Thereafter, they will learn about these changes through short videos that document the club’s journey. They will get emails concerning the efforts that the organisation is putting in restoring its name. Furthermore, they will be regularly updated, via email, on upco ming events in the team. Information about the DVDs containing the season highlights will also be sent to these individuals. Personal relationship marketing will be the key driver behind success of the club. Aside from email contacts, the rebuilding efforts will also be marketed through traditional media. The club will take a proactive stance by approaching the leading sports brands in the organisation and furnishing them with information about some of the changes they have made. It will not wait for sports journalists to pay them a visit. Instead, the club will take the opportunity to control the public’s perception of it through its own initiatives. The team will work with radio, television and sports magazines to update them on their progress. If MFC sends away players and hires new ones, it will give its angle on this and explain it thoroughly to news outlets before they approach the institution. This will help to give their perspective on the developments in the company. Perhaps one of the most effective channels of conducting relationship marketing is social media. The club will increase its engagement with the public on social media. It will respond to questions that individuals have on a regular basis and also furnish them with new updates about the club. Social media will contain links that direct visitors to the company websites. Here, they will find teasers or short clips on videos that they can find on the same. They will also learn about how they can get the documentaries from the organisation. The idea is to increase the number of updates on social media so as to match members’ need for more news. Some of the ways in which the company will work on boosting its social media strategy is by making the page more colourful. It needs to show people how motivated the company is to become better. Individuals also get access to training sessions and other team efforts that the company is doing through this page. Every person who likes the pa ge will be given information on these changes. Additionally, some of the promotional merchandise will be available to those who use the platform. Action Progress The current plan will last for a period of six months. The idea is to get people to support the team independent of their performance outside the pitch. The campaign will start on the 12th of September 2013 and end on the 12th of March 2014. All members of the team will be involved in the process. However, a greater emphasis will be given to the marketing team. In the first week of the marketing campaign, the organisation will establish the names, contacts and location of the people who defected from the club. It will thus use this as a starting point. IT personnel within the company will be responsible for this parameter. As stated earlier, the success of the marketing campaign is contingent upon the type of strategy adopted by the company. It is necessary for all the concerned stakeholders to start working on a rebuilding program. People who will be involved include the board, which will make decisions on who their president and senior leaders will be. The senior executives will also be responsible for the dramatic changes that will form the core of all marketing communications. There is no schedule for these individuals as they will commence their activities at the beginning and end them in March 2014. After the first week of determining who the defecting members are, the marketing team will select a media team to create a series of videos or documentaries that will contain all the latest happenings in the club. The fist video will be created on the 25th of September and the media team will continue releasing such videos on a bi-weekly basis. At this point, the marketing team will step in order to determine where to distribute or sell the material. They will work simultaneously with IT professionals in order to upload it on the company website. Marketers will mail them to all the identified defecto rs. They will ensure that individuals give them permission to communicate with them in order to minimise privacy infringement. One month after the commencement of the campaign; that is on the 12th of October, the media team will compile MFC highlights from the latest seasons. This process will involve examining footages of all the matches and showing instances where the club took control of the game. Sometimes this may involve matches that the team lost, but those moments will still be worthwhile. Information about the availability and sale of this product will be available on the company website, email and social networks on the next day, after the release of the product. This will also be the responsibility of the marketing team. As other events unfold, the media team will keep compiling these highlights and placing them on the selected platforms. Media communications between MFC and traditional media outlets like radio and television will also be covered by the organisation. Thes e communications will depend on the degree of change in the company. As soon as they take place, the media team will make a report on the same through a video as well as through written formats. They will then edit this information within a day in order to portray the organisation in a positive light. All the material will be sent to television and radio companies simultaneously. Four radio and television stations will be involved. Budget Items Cost (A$) IT management of information 1,500 DVD compilation and making copies 5,000 Video documentary 2,500 Television 10,000 Radio 3,000 22,000 Measurement The key objective of the marketing campaign is to increase the membership base to 37, 000. If the organisation will be able to reach this level, then the marketing campaign will have succeeded. However, one must note that it is not always possible to reach target levels. Therefore, the organisation must be open to falling short in this area. It will allow for a shortfa ll margin of 10%. Additionally, the company will measure the success of its campaign by the number of responses it obtains from social media. Since one cannot measure the number of people who intend to leave but chose not to, a good indicator of success would be the feedback obtained from people. If the number positive responses from existing members increase, even by a small level, then the campaign will have succeeded. References Adam, P 2013, Every day is like a Sunday, http://mfcdemonblog.blogspot.com/2013/09/the-call-of-void.html Beech, J and Chadwick, S 2004, The business of sport management, Prentice Hall, London. Borland, J and McDonald, R 2004, Professional sports competitions in Australia, Praeger, Westport, Connecticut. Browne, A 2013, From priority picks to claims of ‘tanking’, how it got to this, https://www.afl.com.au/news/2013-02-19/how-it-got-to-this Ken, P 1995, The complete guide to Australian Football, Pan Macmillan, Victoria. Morgan R 2012, Cricket a nd AFL dominate sports watched on TV. Web. This report on Melbourne Football Club was written and submitted by user Zayden Tyson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.